We install an AI system inside your business that calls every enquiry within 60 seconds, follows up nine times, books them straight into your calendar — and reactivates the dead leads sitting in your CRM. If you don't book 30% more appointments in 60 days, we work for free until you do.
You're not paying for leads. You're paying for the privilege of losing them to whoever called back first.
By the time the average UK trades business calls back a web enquiry, 78% of those leads have already rung a competitor.
Most UK service businesses have 6–12 months of "lost" enquiries gathering dust. Most just needed one more nudge.
Responding inside a minute converts almost 4x better than responding within an hour. Speed isn't a nice-to-have — it's the product.
The 60-Second Lead Engine. Fully managed. Built for UK service businesses. No software for you to learn.
Every new enquiry — website, Google LSA, Meta, anywhere — gets an SMS and an AI voice callback within 60 seconds. 24/7. Weekends and 9pm enquiries included.
SMS, email, and voicemail drops across 14 days for every lead who doesn't book first touch. Books 2–3x more appointments — zero extra effort from your team.
The AI qualifies the lead and drops them directly into your diary. Your team turns up to a confirmed appointment, not a phone-tag chase.
We pull your last 12 months of "lost" leads and run a reactivation campaign in week one. Usually pays for the entire install before we're finished building it.
Every lead. Every response time. Every booking. Every recovered job. One screen. You see exactly what we're doing and what it's worth.
Every lead, every response time, every booking, every pound recovered. One screen — pulling in real-time from your phone, your tablet, anywhere.
Instant SMS + AI voice callback on every new enquiry, 24/7.
12-month CRM sweep — re-engaging every "lost" enquiry with a fresh offer.
SMS, email and voicemail across 14 days for every lead who doesn't book first touch.
Auto-fires every 90 days with a fresh offer angle — fully hands-off.
Numbers shown are representative — real dashboards are personalised to your business. Click the tabs above to explore.
Drag the sliders. The number on the right updates live. Most businesses are losing more than they spend on advertising.
No software for you to learn. No team training. No "let's revisit this next quarter." Done by Friday.
60-min session. We map your lead sources, your tone, pricing rules, and pull your dead-lead pool. That's all we need from you.
You approve copy and pricing same-day. We handle integrations, AI training, follow-up cadences, calendar sync.
System goes live. Reactivation campaign sends to your 12 months of dead leads. First booked appointments usually inside 48 hours.
Included. We monitor, refine, and tune the AI on what's converting. Weekly reporting. No additional cost.
Monthly management is optional. Everything in the install is yours to keep.
Built, deployed, and optimised in 7 days. 30 days of management included.
Optional ongoing management: £1,500/mo · cancel anytime
More booked appointments in 60 days. Written into the agreement, measured against your baseline.
If we miss the 30% target, we work for free until we hit it. No pause, no excuses.
Full refund of the £3,500 install if we haven't delivered the result inside 90 days.
No retouched testimonials. Case studies published in full as each install completes.
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I built First60 after watching UK service businesses pour thousands into Google Ads and Meta — and then lose six out of every ten leads to slow response times.
The fix isn't more ads. It isn't a fancier CRM. It's making sure every lead you've already paid for actually turns into a booked job before your competitor's phone rings.
If that sounds obvious — it is. Almost no one in the UK trades and service space is actually doing it. That's the opening.
Seven days from kickoff to go-live. We do the heavy lifting. Your only commitment is one 60-minute kickoff call and same-day approvals on copy and pricing.
ServiceM8, Jobber, Tradify, Powered Now, HubSpot, GoHighLevel, Pipedrive, Salesforce, and 30+ others. If you don't have a CRM, we provide one as part of the install at no extra cost.
No. It handles the leads your staff can't get to — out-of-hours, weekends, and the ones that fall through the cracks during busy periods. Your team turns up to confirmed bookings, not phone tag.
£3,500 one-time install. Everything in the package above is included, plus 30 days of optimisation. Optional ongoing management at £1,500/mo if you want us to keep tuning — cancel any time.
30% more booked appointments in 60 days or we work for free until you hit it. Plus full money-back inside 90 days if we haven't delivered. The risk is ours, not yours.
The dashboard shows you every lead, every response time, and every booked appointment. You'll see the lift inside week one because of the reactivation campaign alone. If the maths don't work, the guarantee kicks in.
Yes. Built specifically for UK businesses. ICO-registered, GDPR-aligned data handling, PECR-compliant communications. We only contact leads who have given you permission to be contacted.
Sole traders without a team, businesses doing under £500K/yr, and companies not running any active lead generation. Our buyer is a UK Ltd doing £1M–£10M/yr, owner-led, already spending on leads, frustrated by how many disappear.
No pitch deck. No slides. We'll look at your actual lead handling on the call and tell you exactly what you're losing. If it's a fit, we'll book the install. If it isn't, you walk away with a free diagnostic.
Or email hello@first60.co.uk